Dawn Powell

Dawn Powell

Manager of Ecommerce at Kids2

Qualifications

Manager of Ecommerce at Kids2, owning Salsify PIM/PXM across 6,000 SKUs and 250 users

Drove a SmartCat-Salsify API integration reducing translation turnaround by 92%

Speaker at the 2026 Digital Shelf Summit and Beyond The Shelf podcast on AI productivity and automation

Expertise

Ecommerce

Product information management (PIM/PXM)

Content localization

Digital shelf / syndication

AI-enabled automation

Brand protection

Experienced Ecommerce Manager with an entrepreneurial skillset and proven success in both creative and industrial fields. My background working with small manufacturers to large corporations enables me to see the larger picture, yet understand individual pain points. My diverse capabilities include digital content creation and management, channel management, PIM / PXM Digital Content Manager, MAP and brand protection.

Experience

Manager - Ecommerce at Kids2

Nov 2021 — Present · 4 yrs 8 mos

Leads Salsify PIM/PXM and product data strategy across Baby Einstein, Ingenuity, and Bright Starts, including a SmartCat-Salsify integration that cut translation turnaround by 92%.

Supervisor - Ecommerce at Kids2

Mar 2023 to Mar 2024 · 1 yr

Supervised ecommerce operations at Kids2.

Ecommerce Channel Specialist at Kids2

Nov 2021 to Mar 2023 · 1 yr 4 mos

Managed ecommerce channels and Salsify PIM workflows.

Ecommerce Marketing Coordinator at KYOCERA Precision Tools, Inc.

May 2018 to Nov 2021 · 3 yrs 6 mos

Owned Shopify Plus and Catsy PIM for a 45,000+ SKU B2B industrial catalog.

Ecommerce Operations Manager at Rightline Gear

Oct 2011 to Jan 2018 · 6 yrs 3 mos

Led ecommerce and operations for an outdoor consumer brand across Amazon, Walmart, and direct channels.

Qualifications

Manager of Ecommerce at Kids2, owning Salsify PIM/PXM across 6,000 SKUs and 250 users

Drove a SmartCat-Salsify API integration reducing translation turnaround by 92%

Speaker at the 2026 Digital Shelf Summit and Beyond The Shelf podcast on AI productivity and automation

Expertise

Ecommerce

Product information management (PIM/PXM)

Content localization

Digital shelf / syndication

AI-enabled automation

Brand protection

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