Claire Foster

Director of Customer Marketing

Claire Foster is Director of Customer Marketing and a Smartcat contributor focused on customer marketing, AI-enabled content operations, global go-to-market workflows, sales training localization, and enterprise productivity with agentic AI.

Experience

Director, Customer Marketing at Smartcat

Jan 2026 — Present · 6 mos

Leads the customer marketing team, accountable for the largest source of company pipeline, with AI-enabled content and go-to-market programs.

Director, Product Marketing + Content Marketing at Smartcat

Jul 2025 to Jan 2026 · 6 mos

Ran go-to-market and marketing strategy and execution for the Smartcat Marketing solution.

Senior Manager, Content Marketing at Impel

Jan 2024 to Jul 2025 · 1 yr 6 mos

Ran content strategy and social media for an automotive AI software company.

Head of Sales Content, Americas at Qualtrics

Feb 2023 to Oct 2023 · 8 mos

Led outbound content performance and optimization with A/B testing and segmentation.

Product Marketing Manager at Qualtrics

Jan 2022 to Feb 2023 · 1 yr 1 mo

Led product launches of audience-specific solutions to grow deal size and speed time-to-close.

Recent articles and events

Why Content Operations Are the Next Frontier in Enteprise AI

Using AI to Scale Sales Training from Two to 200 Languages

2026: From AI Pilots to Parallel Agent Workflows

Take Your Content Global: Working with AI Agents, Without the Rework

Create Once. Launch Everywhere. How AI Agents Eliminate Global Go-To-Market Lag

From Handoffs to Handled: Learn How AI Agents Are Reshaping Global Marketing

The evolution of localization department tools: BDO case study

Localizing your product into dozens of languages: Quadcode case study

Going against the flow: How Translating Stars thrives on Smartcat in an adverse economy

Becoming a future-ready LSP: Translasia case study

How delsurtranslations adds new value to their clients in less time and reduced cost

From back-office to direct clients: Idea Translations case study

How software companies can set up continuous localization with Smartcat & Serge: Xsolla case study

IMC Games case study: 5 ways Smartcat enables efficient localization for game developers

Case Study: Algom. Doctors trust Smartcat

Smartcat+Globalese: Integration case study by Saylon

Case study: Logrus IT. 400,000 words over the weekend

Weebly case study

Our Editorial Guidelines

Every Smartcat article is human-written and fact-checked by professional linguists, localization specialists, and experienced editors, with generative AI used for research only. We vet all content for accuracy, educational value, objectivity, and clarity.

Learn more about our editorial team and editorial guidelines.