Qualifications
Former Localization Senior Project Manager at Spotify
Built localization programs at Backbone, WeWork and Welocalize
Founder and creative producer at TOSSD LLC
Expertise
Localization program management
Internationalization
Localization quality
Translation management systems
Globalization
Creative production
William Spalding is a localization program leader and creative producer based in Brooklyn, New York. He built and led localization programs at Spotify, where he internationalized Spotify for Artists into 25 languages, and at Backbone, WeWork, and Welocalize, spanning software, web, marketing, and hardware content. He most recently served as Marketing Manager, Globalization at Backbone and is founder of TOSSD LLC, producing immersive nightlife experiences. His localization work covers TMS implementation, language quality programs, and cross-functional internationalization strategy.
Experience
Founder, Creative Producer at TOSSD LLC
May 2024 — Present · 2 yrs 2 mos
Marketing Manager, Globalization at Backbone
Jul 2024 to Mar 2025 · 8 mos
Localization Manager at Backbone
Mar 2023 to Aug 2024 · 1 yr 5 mos
Localization Senior Project Manager at Spotify
Oct 2020 to Feb 2023 · 2 yrs 4 mos
Program Manager, Localization at WeWork
Feb 2020 to Aug 2020 · 6 mos
Project Manager at Welocalize
May 2018 to Apr 2019 · 11 mos
Recent articles and events
Qualifications
Former Localization Senior Project Manager at Spotify
Built localization programs at Backbone, WeWork and Welocalize
Founder and creative producer at TOSSD LLC
Expertise
Localization program management
Internationalization
Localization quality
Translation management systems
Globalization
Creative production
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